Amazon Fire TV Offline Retail

Elevating their look

Our videos were a mix of 2D and 3D to up-level their brand look, but also showcase all the benefits of Fire TV: the expansive amount of content and the connection to the Amazon ecosystem. Our 3D environments that showcased what a day in the life of a living room could look like. We wanted these to feel premium but approachable for the everyday consumer.

Bringing the heat in-store

Our first engagement started with Amazon Fire TV. They were in the midst of a brand transition, they were leaning away from their 2D character illustrations and wanted to elevate their brand. We created 5 videos that customers can engage with throughout the funnel, everything from an attract loop to get people to the fixture to multiple engagement videos for the audience to learn more once they arrived.

The creative team

My Role - Creative Director

ACD - Anna Evans

ACD - Colton McMurray

Sr. Copywriter - Taylor Fagan

Art Director - Brennan Commons

Designer - Elizabeth Mason

3D Creative Director - West Anderson

3D Artist - Rory Emmons

3D Artist - Diego Meza

3D Artist - Luis Aaron Vasquez Silva

Motion Designer - Phil Reed