Bringing the heat in-store

Our first engagement with Amazon’s Offline Retail team began with Fire TV. At the time, they were transitioning away from 2D character illustrations and looking to elevate their brand. We developed a unifying creative concept for the campaign: “The Heart of Your Home.” This idea highlighted Fire TV’s broad appeal and utility for everyone in the household.

We produced five videos and a range of point-of-sale materials that guided customers through the entire retail journey—from attract loops drawing people to the fixture, to engagement videos offering deeper insights once they arrived.

I led a team of designers, writers, and 2D/3D motion artists to bring the campaign to life. It rolled out across all Best Buy locations in North America, as well as in the UK, Italy, Germany, and France.

Elevating the look

Our visual identity blended 2D and 3D elements to elevate the Fire TV brand while showcasing its full range of benefits. The 2D space highlighted the expansive selection of content and apps available on Fire TV, while the 3D environments immersed viewers in a “day in the life” of a modern family living room. Our goal was to strike a balance—creating visuals that felt premium yet approachable for the everyday consumer.