Music Festival Branding

With the rising spotlight on craft breweries and handcrafted goods, we set out to prove that it’s not about size—it’s about substance. You don’t grow and stay big by compromising on quality. To make that point, we brought Budweiser’s unwavering conviction to life through a series of epic live music experiences.

Our role was to brand every aspect of the festival—from signage to swag—but most importantly, Budweiser’s owned and operated footprint. There, we created a tattoo shop, record store, arcade, and barbershop—a space where festival-goers could step away from the chaos and recharge during the two-day event.