T-Mobile Instagram Strategy
Do it for the ‘gram
T-Mobile was struggling to connect with its audience—talking at them instead of with them—by posting broadcast spots and one-off content not built for social platforms.
We saw an opportunity to transform them from a brand on social to a truly social brand. By partnering with creative influencers and producing original, platform-native content for Instagram, we began forging real connections with their mobile-obsessed audience. Tapping into key trends and internet slang, we consistently pitched new series that resonated deeply with fans.
My role was to collaborate closely with our tight-knit creative team to keep the editorial calendar full of evergreen content, while always concepting fresh, bespoke ideas to keep the feed timely, relevant, and engaging.
Phone Feels
Hit ‘em right in their feels
Inspired by oddly satisfying and mesmerizing “internetty” content we created a phone-forward series for T-Mobile’s instagram. The series was an immediate success and is the highest performing content series on their ‘gram with over 100K organic views to date.
Case Drop
100 fans 100 free phone cases
We partnered with award-winning creator, Mike Perry, to design an original phone case. All our followers had to do was comment with #CaseDrop100 to be 1 of the 100 winners.
The Grid
Keeping our fans engaged
From user generated content, to influencer takeovers, to sweeps we made sure we could add a little magenta to keep T-Mobile relevant on our fans feeds.
The creative team
CD - Allyson Paisley
My Role - Sr Art Director
Sr Writer - Luke Hausman
Art Director - Zephan Knaus
Writer - Daniel Palau