Amazon Alexa Super Table
Welcome to your Alexa Home
Amazon was launching its most advanced in-store fixture across 300+ Best Buy locations in North America—and partnered with us to help bring it to life. Our mission: boost customer understanding of Alexa products and make the experience feel like home.
We developed the creative concept “Welcome to Your Alexa Home”—a warm, relatable approach that showed how Alexa seamlessly connects everyday life. From there, we brought it to life across UI/UX, photography, 3D animation, interactive touch bars, and the attract loop video.
As creative lead, I guided the team from concept through execution—providing daily oversight while empowering the team to go above and beyond the brief.
Engagement through the funnel
Our approach
To maximize the impact of Alexa’s in-store retail space, we structured interactions across three stages of our purchase funnel—Attract, Engage, and Convert.
The concept started with a simple insight: customers don’t always know what Alexa can do until they see it in context. I led workshops to define customer journeys and created storyboards for the digital touch bars, mapping content to common use cases like home automation, entertainment, and voice control.
The creative team
My Role - Creative Director
ACD - Colton McMurray
Sr. Copywriter - Taylor Fagan
Designer - Sarah Cederberg
3D / Motion Designer - Luis Aaron Vasquez Silva
Editor - David Faddis
Motion Designer - Iván Canchón