T-Mobile was having a tough time connecting with their followers, talking at them rather than talking with them. They were posting broadcast spots and one-off pieces of content that weren’t meant for the platform.
We saw it as an opportunity and helped transform them from a brand on social to a truly social brand. By partnering with creative influencers and producing our own original content built for IG, we’ve been forging new connections with their mobile-obsessed audience. Taking into account key trends and internet slang, we have continually pitched new content series that hit our fans right in the feels.
Inspired by oddly satisfying and mesmerizing “internetty” content we created a phone-forward series for T-Mobile’s instagram. The series was an immediate success and is the highest performing content series on their ‘gram with over 100K organic views to date.
We partnered with award-winning creator, Mike Perry, to design an original phone case. All our followers had to do was comment with #CaseDrop100 to be 1 of the 100 winners.
We partnered with the biggest content creators on social to create custom content for T-Mobile’s channel, this allowed us to reach new audiences without paid media support.
We made sure everyone’s Instagram feed with full of magenta by sourcing UGC content and posting to our ‘gram.