During 2014 Tequila Avión partnered with The FADER to help seed influential members of the music community and bring awareness to the brand. At the end of the year The FADER produced a recap book that highlighted the past years influencer seeding program. Drawing influence from Mexican hand painted signage along with old Lucha Libre posters, we created a book that highlighted the most influential tweets and social mentions, event recaps, and program number recaps.