Welcoming the world to Seattle

The 2026 World Cup was coming to Seattle, and we wanted to welcome the world to our city. Local tastemakers at Hometeam were launching a custom collaborative merch collection with the United States Soccer Federation and Nike, and we created a series of social assets to help promote the release. Drawing from Hometeam’s streetwear-inspired brand tone, we used Seattle as the backdrop and integrated the world’s game into every asset.

From the start, we knew we wanted to tap into current social trends. That led us to a social-first sizzle video paired with a series of cinemagraphs designed to build excitement around the launch. I led the creative from initial concept through final execution.